Lifestyle at Centrepoint, a division of the Landmark Group, has unveiled its new “Own Your Beauty” campaign, marking a strategic shift to prioritize individualized self-expression within the GCC beauty market.
Recognizing that regional consumers are increasingly shifting from following global trends to curating their own unique aesthetics, the campaign offers a personalized approach to beauty across more than 160 stores.
The initiative highlights Lifestyle’s massive retail footprint, which features over 170 global and regional brands. With a dynamic inventory—including 4,000 makeup options and 100 monthly product launches—the retailer serves as a bridge between high-end global icons like Chanel and trending, digital-first names such as Sheglam.
Furthermore, the company continues to capitalize on the region’s surging demand for fragrance, housing over 70 prestigious brands, ranging from international luxury houses to celebrated regional names like Rasasi and Ajmal.
“Own Your Beauty is a belief that beauty belongs to every woman, on her own terms,” stated Gaurav Mahajan, CEO of Lifestyle at Centrepoint. By maintaining an accessible price point starting at AED 15, the brand ensures that trend-led experimentation remains inclusive.
This campaign reinforces Lifestyle’s commitment to evolving alongside its customers, blending global accessibility with regional preferences to solidify its position as a leading beauty destination in the GCC.
