Raya CX Named a “Major Contender” in the 2026 Everest Group PEAK Matrix® for EMEA CXM
Raya CX, a subsidiary of Raya Holding and a prominent leader in customer experience (CX) and outsourcing solutions, has been officially positioned as a “Major Contender” in the Everest Group PEAK Matrix® 2026 assessment for Customer Experience Management (CXM) in Europe, the Middle East, and Africa (EMEA).
Announced during a media roundtable led by CEO Alaa El-Kheshin, this recognition marks Raya CX as the sole Egyptian and Arab company featured in the 2026 EMEA evaluation.
The milestone underscores the enterprise’s robust regional footprint across Egypt, the GCC, and Poland, alongside its advanced integration of AI-driven solutions and multilingual capabilities serving over 15 languages globally.
Building on 25 years of operational excellence, Raya CX also announced a strategic expansion into Managed Services—spanning HR, finance, IT, and procurement—solidifying its transition from a traditional contact center provider to a comprehensive digital and operational partner for global businesses.
